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As the Mouthwash Swirls…

Posted on September 29, 2010 | in Dental Products | by

Is it real or is it Memorex®?

According to recent FDA warnings apparently some companies are making quite the boastful claims when it comes to their mouthwash products. Is it crafty, effective advertising or simply smoke and mirrors – how say you?

We figured we’d ask all of our Facebook visitors:

a)      their favorite mouthwash – and

2)      if any of the news relating to the recent mouthwash expose` has stuck in your craw any?

Advertising can sometimes be misleading, especially when it comes to health & beauty products. But then again, isn’t advertising what makes us buy our favorite products in the first place?

Apparently the claims of preventing cavities and fighting visible plaque above the gum line were too close for FDA comfort. Here’s an excerpt of the letter written – and hand delivered – to Walgreens:

WARNING LETTER
CHI-10-10


DELIVERED BY HAND

Mr. Gregory D. Wasson
President and CEO
Walgreen Company

Dear Mr. Wasson:
This letter is in reference to the Walgreen Mouth Rinse Full Action distributed by your firm. The label for this product makes the following claims: “Freshens breath, Helps prevent cavities, Restores enamel, Helps strengthen teeth, Helps kill germs that cause bad breath, Helps fight visible plaque above the gum line.”

Click here for the rest of the legalese letter. And lest we not just single out Walgreens; Johnson & Johnson and CVS are also recent recipients of FDA warning letters delivered earlier this week.

Do you feel duped?

Do you believe everything you read, hear, see…say?

Is any of this of any significance to you at all?

Do you even use mouthwash?

Are you still reading this?

Good, you are the brand new owner of shiny new toothbrush!..

Made deliverable on your next office visit…to the first Facebook Fan that comments on this story. Scathing sarcasm, in-depth coverage, or frivolous folly – take your best shot, it’s all in good fun.

Now don’t everyone flood us with comments all at once. May we remind you of the great toothbrush shortage of ’51 – there was nary a bristle to be found. And the morning breathe was thick and humid – like LA smog.

No, a new toothbrush isn’t something to be taken lightly. A new toothbrush is to be cherished, as the valuable link to optimum oral health that it is. Not simply a tool for polishing the chompers, but a refined instrument of dental decay defense!

Hurry up and get your free whacky waving inflatable arm-flailing tube man toothbrush now! All for the low low price of….

Sorry, all the advertising talk has us channeling our inner Mad Men. And maybe you can’t swirl these concoctions like mouthwash, but who’d want to – enjoy this list of classic 60’s cocktails!

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+Chris Barnard is Managing Editor of DentalPatientNews.com, a patient-centric Social Dental Network blog dedicated to enabling the digital dental health conversation - and the eradication of the cavity creeps.
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